Question 1

Do website speed scores affect Google Ads cost?

Accepted Answer

Yes. Google uses page experience and Core Web Vitals as signals that influence both organic visibility and paid-search efficiency (including Quality Score–related dynamics). Slow landing pages typically raise effective CPC and waste budget on clicks that never convert. The exact impact varies by account, industry, and creative—see our research methodology and Florida Web Performance Index for how we benchmark local markets rather than relying on generic claims.

Question 2

What is Core Web Vitals?

Accepted Answer

Core Web Vitals are three critical metrics Google uses to measure page experience: Largest Contentful Paint (LCP, which measures loading speed—ideally under 2.5 seconds), Interaction to Next Paint (INP, which measures responsiveness and interactivity), and Cumulative Layout Shift (CLS, which measures visual stability to prevent button misclicks). All three directly impact your Google rankings and ad quality scores. When your site passes Core Web Vitals benchmarks, you'll see improvements in both organic search visibility and paid ad performance.

Question 3

Do I own the website?

Accepted Answer

Yes, you own everything—the domain, the design, the code, the hosting, and all intellectual property. We help you set it up and optimize it, then you control it completely. There are no licensing fees, no monthly platform costs, and no vendor lock-in that ties you to a specific provider. This means you can move your site, change hosting providers, or hire another developer at any time without losing access to your own asset.

Question 4

Do you offer monthly retainers?

Accepted Answer

We primarily build sites as one-time projects with a fixed scope and timeline. However, if you want ongoing support after launch—such as hosting management, minor updates, content changes, monthly performance monitoring, or security maintenance—we can discuss custom support packages separately. Ongoing support is completely optional and not required as part of the initial build.

Question 5

How long does a build take?

Accepted Answer

Timeline varies based on scope and complexity. Simple landing pages typically take 3–10 days from start to launch. Multi-page sites with e-commerce or advanced functionality usually take 2–4 weeks depending on content complexity, revision rounds, and integrations. We'll provide a specific timeline during the discovery call. Rush timelines are sometimes possible depending on current project load.

Question 6

What's the difference between custom-coded and WordPress/templates?

Accepted Answer

WordPress and template-based sites can work, but they often struggle with slow load times, plugin bloat, and security vulnerabilities that hurt your mobile performance score. Custom-coded sites built on modern frameworks like Next.js are typically 2-3x faster, more secure, and significantly easier to optimize for long-term SEO and conversions. Custom code also gives you control over exactly which features you need, without paying for unnecessary overhead. For Florida businesses competing for search rankings and conversions, the speed and reliability difference becomes a competitive advantage.

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