Free Website Performance Tools
These free tools help service businesses estimate how website speed and mobile performance impact advertising efficiency and conversions. Use them to quickly estimate lost revenue from slow websites and poor Core Web Vitals.
Why Website Performance Matters
Google Core Web Vitals
Google uses Core Web Vitals as a ranking factor in search results. Websites that fail to meet performance benchmarks may rank lower, resulting in lost organic traffic. These metrics measure real user experience: loading speed (LCP), interactivity (INP), and visual stability (CLS).
Load Time Benchmarks
Fast-loading pages keep users engaged. Industry research shows that every second of additional load time can reduce conversions by 7-10%. Mobile performance is especially critical—over 60% of web traffic comes from mobile devices, and mobile users abandon slow sites even faster than desktop users.
Impact on Ads and SEO
Slow websites waste advertising budget. When paid traffic lands on a slow page, visitors often leave before converting, meaning you pay for the click but lose the opportunity. Additionally, poor Core Web Vitals can lower search rankings, reducing organic visibility and requiring higher ad spend to maintain traffic.
Improve Your Website Performance
Research Hub
Website performance research and analysis across Florida businesses
Research Methodology
How we measure website performance and what the data means
Service footprint & benchmark coverage
How Florida flagship research, map dataset scope, and website work geography relate
Florida Web Performance Index
3D map showing how 3,586,173 businesses rank by performance
Web Development & Performance Services
Build fast, high-performance websites that rank well and convert visitors
Start Your Website Plan
Begin optimizing your website performance today