Question 1

What areas in Northeast Florida do you serve?

Accepted Answer

Structure1 Digital is based in Palm Coast, FL and serves all of Northeast Florida including Jacksonville, St. Augustine, Ponte Vedra Beach, Fernandina Beach, Orange Park, Ormond Beach, and Daytona Beach. We offer both in-person and remote services and accept nationwide projects.

Question 2

Do you only work with Florida businesses?

Accepted Answer

No. While we specialize in Northeast Florida and have deep local market knowledge, we work with clients nationwide. Most of our process is fully remote — discovery calls, design reviews, and delivery all happen online.

Question 3

What types of businesses do you build websites for?

Accepted Answer

We build websites for service-based businesses that need leads, calls, and bookings. Common industries include marine dealers, home builders, attorneys, medical and dental practices, real estate, HVAC, plumbing, and local service companies. If you rely on a phone ringing or a form submission to grow, we can help.

Question 4

Do you work with startups or only established businesses?

Accepted Answer

Both. Startups get a clean, conversion-ready foundation from day one. Established businesses benefit most from our performance audits and redesigns — especially if their current site is slow or not generating leads.

Question 5

Do you offer in-person meetings?

Accepted Answer

Yes, for clients in Northeast Florida. We can meet in Palm Coast, Jacksonville, St. Augustine, or anywhere in the region. Most clients prefer a video call for the initial consultation, which is faster and easier to schedule.

Question 6

How much does a website cost in Florida?

Accepted Answer

Our Launch package starts at $1,500 for a 1–2 page landing page. Multi-page business sites start around $3,500 (Growth) and full authority builds start around $10,000. See our full pricing at structure1digital.com/pricing.

Question 7

What's included in the price?

Accepted Answer

Every project includes mobile-first responsive design, performance optimization (targeting 95+ PageSpeed), SEO-friendly structure and metadata, SSL and security setup, cross-browser testing, 30 days post-launch support, and full source code ownership. No nickel-and-diming.

Question 8

Do you charge monthly fees?

Accepted Answer

The build is a one-time investment. After launch, optional monthly plans start at $99/mo for managed hosting and go up to $399/mo for full ongoing SEO and content. All plans are month-to-month — no contracts.

Question 9

Do you offer payment plans?

Accepted Answer

Yes. Typical structure is 50% to start, 25% at midpoint, and 25% at launch. We're flexible for the right fit and can discuss alternative arrangements on larger projects.

Question 10

Why don't you list exact prices for everything?

Accepted Answer

Because every project is different. A 3-page HVAC site and a 3-page law firm site have very different content, trust requirements, and conversion needs. We give you a detailed quote after a 15-minute call — no obligation.

Question 11

Are there any projects you won't take?

Accepted Answer

Yes. We don't do template sites, rush jobs without proper planning, or projects under $1,500. We also don't take projects where we can't be direct about what's realistic — if something won't work, we'll tell you.

Question 12

How long does it take to build a website?

Accepted Answer

A landing page typically takes 3–10 days. Full business websites usually take 2–4 weeks depending on scope, content readiness, and revision rounds. Larger authority builds can run 6–8 weeks. We give you a firm timeline upfront.

Question 13

What do you need from me to get started?

Accepted Answer

The basics: your logo, brand colors (or direction on those), any existing photos or content, and a clear picture of what your business does and who your customers are. We'll guide you through a structured intake form. If you don't have photos, we can help source them or schedule a drone shoot.

Question 14

How many revisions are included?

Accepted Answer

It depends on the package — Launch includes 1 revision round, Growth includes 2, and Authority includes 3. Each revision round covers a full review of the design and content. We work within that scope to stay on timeline and on budget.

Question 15

Will I be able to update the site myself after launch?

Accepted Answer

Yes, if CMS integration is included in your package. We can set up a simple content management system so you can update text, photos, and blog posts without touching code. We also offer monthly maintenance plans if you'd rather hand that off.

Question 16

What happens after the site launches?

Accepted Answer

You get 30 days of post-launch support included in every project. After that, you can continue on a maintenance plan, handle updates yourself, or bring us in for specific work. Your code is yours — no lock-in.

Question 17

What's the difference between custom-coded and WordPress or templates?

Accepted Answer

WordPress and templates can work, but often suffer from slow load times, plugin bloat, and security issues. Our custom-coded sites in Next.js are typically 2–4x faster, more secure, and far easier to optimize for Core Web Vitals and local SEO. You're not fighting against a platform.

Question 18

Can you fix a slow website and improve Core Web Vitals?

Accepted Answer

Yes. We optimize Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) by improving images, scripts, fonts, and overall site structure. Most clients go from failing to passing Google's Core Web Vitals within 2 weeks.

Question 19

Do you help with SEO or just design?

Accepted Answer

We build websites with technical SEO and on-page structure built in from day one. This includes clean URLs, metadata, schema markup, breadcrumbs, canonical URLs, and proper heading structure. We specialize in local SEO for Northeast Florida businesses.

Question 20

Can you redesign my website without losing my Google rankings?

Accepted Answer

Yes. We preserve rankings by mapping old URLs to new ones, setting up proper 301 redirects, and maintaining important content structure throughout the migration. We've done this many times and treat it as a technical handoff, not just a visual refresh.

Question 21

Do you guarantee #1 rankings on Google?

Accepted Answer

No. Anyone guaranteeing #1 rankings is not being truthful. We guarantee a technically sound site built for speed, proper indexing, and conversions — but rankings depend on competition, content quality, and sustained SEO effort over time.

Question 22

Will my website work on mobile and load fast?

Accepted Answer

Yes. Every site is built mobile-first and tested for speed across devices. We target sub-2.5 second load times and 95+ Google PageSpeed scores on both mobile and desktop.

Question 23

Do you provide website hosting?

Accepted Answer

Yes. Our managed hosting plans start at $99/mo and include global CDN, SSL certificate, daily automated backups, 24/7 uptime monitoring, and basic security hardening. We handle the infrastructure so you don't have to.

Question 24

What if I want to host the site myself?

Accepted Answer

Completely fine. You own the code — you can host it wherever you want. We can deploy to Vercel, Netlify, AWS, or any host that supports Next.js. We'll document the deployment process and hand it off cleanly.

Question 25

Is my website secure?

Accepted Answer

Yes. We implement SSL certificates, security headers, environment variable protection, and follow Next.js security best practices. We don't use WordPress or plugins, which eliminates the most common attack vectors.

Question 26

What happens if my site breaks after launch?

Accepted Answer

Within the 30-day post-launch window, we fix any bugs at no charge. After that, fixes are covered under your maintenance plan or billed at our hourly rate. We've never had a site go dark — but if something breaks, we respond fast.

Question 27

Can you build a website if I don't have content or photos?

Accepted Answer

Yes. We can help write copy, structure pages, and guide what content is needed. We also offer drone photography for marine, construction, real estate, and property businesses throughout NE Florida.

Question 28

Do you write website copy?

Accepted Answer

Yes, as an add-on. We can write conversion-focused copy for your pages — headlines, service descriptions, trust sections, and CTAs. Good copy paired with a fast site is a powerful combination. Ask about this during your quote call.

Question 29

Can you use photos I already have?

Accepted Answer

Absolutely. If you have good photos, we'll optimize and integrate them. We run all images through compression and Next.js image optimization to make sure they load fast without sacrificing quality.

Question 30

Do you offer drone photography?

Accepted Answer

Yes. We have a licensed Part 107 drone pilot on our team. We shoot aerial video and photography for marine, real estate, construction, and resort properties throughout Northeast Florida. Ask about bundling this with your build.

Question 31

What's wrong with WordPress for a business that runs Google Ads?

Accepted Answer

WordPress fails Core Web Vitals at scale. Our 2026 NE Florida study of 16,000 businesses found 98.29% fail CWV — the majority are WordPress sites with caching and optimization plugins. Google Ads Quality Score uses landing page experience as a signal. A failing CWV score inflates your CPC by 40–80% and reduces your ad distribution. On a $3,000/month budget, that's $2,400–2,640 in wasted spend before a single bounce.

Question 32

Can't you just install WP Rocket or LiteSpeed Cache to fix WordPress speed?

Accepted Answer

They help, but WordPress optimization has a ceiling. These plugins defer and compress what they can, but they can't eliminate the underlying overhead: PHP server rendering, 30–70 plugin scripts hitting the DOM, and database queries on every page load. That's why optimized WordPress sites still average 3–5 seconds — well below the CWV targets (LCP under 2.5s). We regularly build sites that load in under 2 seconds without any caching plugins, because the architecture doesn't need them.

Question 33

What about Wix, Squarespace, or GoDaddy Website Builder?

Accepted Answer

These platforms produce sites that routinely fail Cumulative Layout Shift and Interaction to Next Paint. The underlying code is generated — not engineered — and you can't remove the excess. Most test between 40–65 on Google PageSpeed on mobile. Google's own research shows that pages loading over 3 seconds see 53% of mobile visitors leave before it loads. For a business running paid ads, that means more than half your budget is spent before a single person sees your offer.

Question 34

My Elementor site looks great — why does it score 38 on PageSpeed?

Accepted Answer

Elementor generates a large CSS file for every element in its visual builder — including elements you're not using on that page. It also injects JavaScript for animations, sliders, and widget interactions that render-block the page. The result is a visually polished site that Google's infrastructure scores as poor. What visitors see is irrelevant to PageSpeed — what matters is what the browser has to download and parse before rendering. Elementor ships far more than necessary.

Question 35

I'm paying $200/month to a WordPress maintenance agency — is that worth it?

Accepted Answer

Typically: no. Most of that budget covers managed WordPress hosting ($30–60 of actual cost), plugin license renewals, security scanning, and 1–2 content edits per month. What you're not getting is performance gains — those require structural rebuilds, not ongoing maintenance. And the maintenance itself is necessitated by WordPress's complexity (plugin conflicts, security vulnerabilities, update compatibility). A custom-built site on a modern stack doesn't have those problems, which is why our optional maintenance plan starts at $99/mo and covers actual hosting and backups — not complexity management.

Question 36

My WordPress site ranks on page one — won't rebuilding break my rankings?

Accepted Answer

Not if the rebuild is done correctly. Rankings follow content and links — not the CMS. We preserve your URL structure, implement 301 redirects for any changed paths, maintain your content hierarchy, and often improve technical signals (schema markup, canonical structure, page speed) that help rankings improve post-launch. The bigger risk is what happens to rankings if you stay on a slow site as competitors on faster platforms gradually outrank you for the same keywords.

Question 37

What if my staff needs to update content — don't they need WordPress for that?

Accepted Answer

We can integrate a headless CMS (Sanity, Contentful, or similar) that gives your team a clean, simple editing interface while the front-end stays on a fast Next.js framework. The editing experience is actually better than WordPress — no plugins, no plugin conflicts, no update fatigue. For sites where content changes are rare, we also provide direct page editing access with documentation. Most of our clients don't touch the site between quarterly updates.

Question 38

Our ad agency said our site is fine — why does it fail your audit?

Accepted Answer

Ad agencies optimize for campaign metrics (CTR, ROAS), not for landing page infrastructure. They often don't run PageSpeed Insights or CWV audits — they work with the site as-is. A failing CWV score can look invisible from inside the ad platform because Google doesn't explicitly label it as the cause of a high CPC. But the mechanism is direct: Quality Score uses landing page experience, and landing page experience uses CWV signals. If your site fails CWV and you're paying 40–80% more per click than you should, your ad agency's ROAS numbers include that tax. Remove the tax, and ROAS goes up without changing the campaigns.

Web Design FAQ for NE Florida Businesses

Service Area & Who We Work With

Pricing & Packages

Process & Timeline

Performance & SEO

Hosting, Security & Support

Content, Photos & Media

WordPress, DIY Builders & Platform Traps

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