Tree Service Website Speed Redesign

A tree service company in the Orlando area needed a site that could handle storm-season traffic and convert local searches. We focused on speed, mobile experience, and clear service and contact paths.

Evidence note: client identifier is masked; metric deltas and scope language map to the same project record.

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The Challenge

The site suffered from slow load times, weak mobile usability, and unclear service hierarchy. During peak demand, slow pages and confusing navigation made it harder for potential customers to take the next step. Performance metrics were below recommended thresholds.

What We Changed

We redesigned the site with a simplified structure, optimized assets for fast loading, and clarified service messaging. We reduced friction in navigation, improved internal linking, and made the next step obvious from every key page.

Results

Load times and mobile performance improved into the good range. The client saw better engagement and a clearer path from visitor to lead. The site now performs well under traffic and presents a more professional, trustworthy experience.

Metric	Before	After
LCP	5.2s	2.1s
Mobile performance score	38	82
Navigation clarity	cluttered	focused

Evidence Panel

Source chain: published case-study record (1/15/2026) + metric table below. These values are first-party project notes and are not third-party analytics screenshots.

LCP

Delta: -59.6%

Before5.2s

After2.1s

Mobile performance score

Delta: +115.8%

Before38

After82

Navigation clarity

Delta: qualitative

Beforecluttered

Afterfocused

“Our site used to crawl on phones. Now it's fast and easy to use. We're happy with the results.”

— Florida Tree Service Company

Why It Matters

For service businesses, site speed and clarity directly affect lead quality. This rebuild focused on reducing friction, improving trust, and making the next step obvious.

Related Resources

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