Question 1

Why would a client's WordPress site fail Core Web Vitals even after we've optimized it?

Accepted Answer

WordPress optimization has a ceiling. WP Rocket, LiteSpeed Cache, and similar plugins compress and defer what they can, but they can't overcome the architectural overhead — database queries per page load, PHP rendering latency, plugin conflicts, and JavaScript from 20+ plugins each hitting the DOM. Our 2026 NE Florida study found 98.29% of local businesses fail CWV. The majority of those are WordPress sites with caching plugins. Modern framework builds (Next.js, Astro) don't have this ceiling because there's no server-side render overhead and no plugin stack to manage.

Question 2

What do your builds score on PageSpeed and how do those scores hold over time?

Accepted Answer

We target 95+ on mobile PageSpeed, full Core Web Vitals pass (LCP under 2.5s, INP under 200ms, CLS under 0.1), and sub-2.5 second load times on a simulated 4G mobile connection. Scores hold because we don't add anything post-launch that would regress them. Adding text content and properly compressed images has near-zero effect. The only things that degrade scores are unoptimized third-party embeds or render-blocking scripts — which we flag before adding.

Question 3

How do you handle the handoff so it looks like our agency built it?

Accepted Answer

Complete white label. No Structure1 Digital branding anywhere in the codebase, Git history, or deliverables. We work under NDA. Client-facing files, code comments, and documentation all carry your agency name. The only thing that stays is our development quality — the PageSpeed scores, schema, and CWV compliance that make your agency look technically exceptional.

Question 4

What if my client wants to use WordPress because they're familiar with it?

Accepted Answer

We respect that, and we'll tell you when WordPress is the right call (it sometimes is — for content-heavy sites with large editorial teams). But for service businesses running paid ads, the CWV impact is measurable and expensive. Our NE Florida study shows a 57x difference in cost per lead between sites that pass CWV vs. those that fail. That's a business case you can make to your client with data. We can help you with that conversation.

Question 5

Do you do revenue share, or is this strictly cost-plus wholesale?

Accepted Answer

Primarily cost-plus wholesale — you pay our wholesale rate, mark up however you choose. Volume discounts apply at 3+ concurrent projects. We're open to discussing hybrid arrangements for agency partners doing 10+ projects per year. Call to discuss.

Question 6

What's the typical turnaround for a white label build?

Accepted Answer

Landing pages: 3–5 business days from content receipt. Multi-page business sites: 2–3 weeks. Authority builds (10+ pages, custom features): 4–6 weeks. We give you a firm timeline before we start and pad it conservatively — we'd rather deliver 3 days early than 1 day late when your client is waiting.

Question 7

How do you handle revisions with an agency in the middle?

Accepted Answer

You're the single point of contact with your client. Feedback comes through you. We maintain a shared staging environment where you review before showing the client anything. Typically 2 revision rounds are included. Additional rounds are scoped separately. We don't do unlimited revisions — they waste everyone's time and lower quality.

Question 8

Does the site include schema, canonical URLs, and technical SEO out of the box?

Accepted Answer

Yes — every build includes LocalBusiness schema (where applicable), BreadcrumbList, FAQPage (when FAQs are provided), canonical URLs on all pages, proper robots.txt, sitemap.xml, OG meta, Twitter card meta, and correct heading hierarchy. Your SEO team won't need to remediate technical foundations. The site ranks from day one because the structure is built for it.

White Label Web Development for Marketing Agencies

The Agency Problem

How It Works

Why Partner With Us

Partner Pricing

White Label Partnership FAQ

Ready to Partner?