Playbook
Internal Linking That Builds Authority
The goal isn’t “add more links.” The goal is to make it obvious (to Google and to buyers) that you own the topic: data, methodology, patterns, and proof.
The cluster model
- Hub: flagship dataset / definitive page (authority)
- Supporting pages: playbooks and explanations (coverage)
- Proof pages: case studies and benchmarks (trust)
- Money pages: services/pricing/contact (conversion)
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