Playbook
Core Web Vitals That Actually Move Leads
Most CWV “optimizations” don’t matter because they’re not tied to user journeys. This playbook focuses on the work that improves real-world load experience and conversion.
Order of operations
- Fix LCP: hero image, font blocking, server response, critical CSS.
- Fix INP: remove long tasks, reduce hydration cost, isolate heavy widgets.
- Fix CLS: reserve space, eliminate layout shifts, stabilize above-the-fold.
- Validate with field data: Search Console + CrUX, not just Lighthouse.
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