Playbook

Core Web Vitals That Actually Move Leads

Most CWV “optimizations” don’t matter because they’re not tied to user journeys. This playbook focuses on the work that improves real-world load experience and conversion.

Order of operations

  1. Fix LCP: hero image, font blocking, server response, critical CSS.
  2. Fix INP: remove long tasks, reduce hydration cost, isolate heavy widgets.
  3. Fix CLS: reserve space, eliminate layout shifts, stabilize above-the-fold.
  4. Validate with field data: Search Console + CrUX, not just Lighthouse.

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