Lansing, MI Insurance Agency Website Performance
This page shows how Insurance Agency businesses in Lansing, MI perform online, including website speed, mobile performance, and competitor benchmarks. Use it to understand what drives rankings, where slower sites fall behind, and how local competitors compare.
D — Weak
Based on 31+ Insurance Agency sites in Lansing, MI
- →Average mobile PageSpeed score: 38.55/100 — 3.3000000000000043 points below the MI Insurance Agency average (41.85/100)
- →3.57% of Insurance Agency sites in Lansing, MI pass mobile performance (score ≥ 90) — most are leaving speed-dependent ad spend on the table
- →Average desktop score: 47.84/100 (9.290000000000006-point gap vs mobile — mobile users get the worse experience)
- →Sites here average 0.08 active problems per site — relatively low signal count for this market
Businesses in view
73
Avg Mobile Score
39
Good LCP Sites
4%
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How Insurance Agency Websites Perform in Lansing, MI
- Average mobile PageSpeed score: 39/100
- 3.57% of insurance agency sites pass mobile performance standards (score ≥ 90)
- Average desktop score: 48/100
- Average of 0.1 performance problems per site
What Slower Insurance Agency Websites Lose in Rankings and Leads
- Lead loss: 53% of visitors abandon websites that take over 3 seconds to load
- Ad spend waste: Google penalizes slow landing pages with lower Quality Scores and higher CPCs
- Local ranking drop: Page speed is a ranking factor in Google Local Services Ads, Maps, and organic search
- Market-specific impact: With only 3.57% of insurance agency sites passing in Lansing, MI, there's significant opportunity for competitive advantage
Benchmark Data Across Lansing, MI Insurance Agency Competitors
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Other Industries in Lansing
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