Des Moines, IA Hotel Website Performance
This page shows how Hotel businesses in Des Moines, IA perform online, including website speed, mobile performance, and competitor benchmarks. Use it to understand what drives rankings, where slower sites fall behind, and how local competitors compare.
D — Weak
Based on 31+ Hotel sites in Des Moines, IA
- →Average mobile PageSpeed score: 45.86/100 — 2.1300000000000026 points above the IA Hotel average (43.73/100)
- →8% of Hotel sites in Des Moines, IA pass mobile performance (score ≥ 90) — most are leaving speed-dependent ad spend on the table
- →Average desktop score: 49.51/100 (3.6499999999999986-point gap vs mobile — mobile users get the worse experience)
- →Sites here average 0.11 active problems per site — relatively low signal count for this market
Businesses in view
70
Avg Mobile Score
46
Good LCP Sites
8%
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How Hotel Websites Perform in Des Moines, IA
- Average mobile PageSpeed score: 46/100
- 8% of hotel sites pass mobile performance standards (score ≥ 90)
- Average desktop score: 50/100
- Average of 0.1 performance problems per site
What Slower Hotel Websites Lose in Rankings and Leads
- Lead loss: 53% of visitors abandon websites that take over 3 seconds to load
- Ad spend waste: Google penalizes slow landing pages with lower Quality Scores and higher CPCs
- Local ranking drop: Page speed is a ranking factor in Google Local Services Ads, Maps, and organic search
- Market-specific impact: With only 8% of hotel sites passing in Des Moines, IA, there's significant opportunity for competitive advantage
Benchmark Data Across Des Moines, IA Hotel Competitors
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Other Industries in Des Moines
Compare how other service industries perform in Des Moines. See if your competitors across different verticals are using similar strategies.