Columbia, SC Hotel Website Performance
This page shows how Hotel businesses in Columbia, SC perform online, including website speed, mobile performance, and competitor benchmarks. Use it to understand what drives rankings, where slower sites fall behind, and how local competitors compare.
D — Weak
Based on 31+ Hotel sites in Columbia, SC
- →Average mobile PageSpeed score: 39.14/100 — 3.1700000000000017 points below the SC Hotel average (42.31/100)
- →2.56% of Hotel sites in Columbia, SC pass mobile performance (score ≥ 90) — most are leaving speed-dependent ad spend on the table
- →Average desktop score: 47/100 (7.859999999999999-point gap vs mobile — mobile users get the worse experience)
- →Sites here average 0.08 active problems per site — relatively low signal count for this market
Businesses in view
75
Avg Mobile Score
39
Good LCP Sites
3%
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How Hotel Websites Perform in Columbia, SC
- Average mobile PageSpeed score: 39/100
- 2.56% of hotel sites pass mobile performance standards (score ≥ 90)
- Average desktop score: 47/100
- Average of 0.1 performance problems per site
What Slower Hotel Websites Lose in Rankings and Leads
- Lead loss: 53% of visitors abandon websites that take over 3 seconds to load
- Ad spend waste: Google penalizes slow landing pages with lower Quality Scores and higher CPCs
- Local ranking drop: Page speed is a ranking factor in Google Local Services Ads, Maps, and organic search
- Market-specific impact: With only 2.56% of hotel sites passing in Columbia, SC, there's significant opportunity for competitive advantage
Benchmark Data Across Columbia, SC Hotel Competitors
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Other Industries in Columbia
Compare how other service industries perform in Columbia. See if your competitors across different verticals are using similar strategies.