Amherst, MA Hotel Website Performance
This page shows how Hotel businesses in Amherst, MA perform online, including website speed, mobile performance, and competitor benchmarks. Use it to understand what drives rankings, where slower sites fall behind, and how local competitors compare.
Benchmark sample · n = 31+ in this city+industry slice (capped check for tiering) · High tier · As of May 18, 2026 UTC Methodology
D
Mobile Grade
D — Weak
Based on 31+ Hotel sites in Amherst, MA
- →Average mobile PageSpeed score: 37.38/100 — 8.489999999999995 points below the MA Hotel average (45.87/100)
- →4.17% of Hotel sites in Amherst, MA pass mobile performance (score ≥ 90) — most are leaving speed-dependent ad spend on the table
- →Average desktop score: 49.35/100 (11.969999999999999-point gap vs mobile — mobile users get the worse experience)
- →Sites here average 0.07 active problems per site — relatively low signal count for this market
Businesses in view
71
Avg Mobile Score
37
Good LCP Sites
4%
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How Hotel Websites Perform in Amherst, MA
- Average mobile PageSpeed score: 37/100
- 4.17% of hotel sites pass mobile performance standards (score ≥ 90)
- Average desktop score: 49/100
- Average of 0.1 performance problems per site
What Slower Hotel Websites Lose in Rankings and Leads
- Lead loss: 53% of visitors abandon websites that take over 3 seconds to load
- Ad spend waste: Google penalizes slow landing pages with lower Quality Scores and higher CPCs
- Local ranking drop: Page speed is a ranking factor in Google Local Services Ads, Maps, and organic search
- Market-specific impact: With only 4.17% of hotel sites passing in Amherst, MA, there's significant opportunity for competitive advantage
Benchmark Data Across Amherst, MA Hotel Competitors
Average Mobile Score
37
Below MA avg (46)
Pass Rate (Core Web Vitals)
4%
Mobile performance passing
Sample Size
31+
hotel analyzed
Avg Performance Issues
0.1
Per website
See All MA Hotel Benchmarks
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