Tree Services · Orlando, Florida
Tree Service Website Speed Redesign
A tree service company in the Orlando area needed a site that could handle storm-season traffic and convert local searches. We focused on speed, mobile experience, and clear service and contact paths.
Request an AuditThe Challenge
The site suffered from slow load times, weak mobile usability, and unclear service hierarchy. During peak demand, slow pages and confusing navigation made it harder for potential customers to take the next step. Performance metrics were below recommended thresholds.
What We Changed
We redesigned the site with a simplified structure, optimized assets for fast loading, and clarified service messaging. We reduced friction in navigation, improved internal linking, and made the next step obvious from every key page.
Results
Load times and mobile performance improved into the good range. The client saw better engagement and a clearer path from visitor to lead. The site now performs well under traffic and presents a more professional, trustworthy experience.
| Metric | Before | After |
|---|---|---|
| LCP | 5.2s | 2.1s |
| Mobile performance score | 38 | 82 |
| Navigation clarity | cluttered | focused |
“Our site used to crawl on phones. Now it's fast and easy to use. We're happy with the results.”
— Florida Tree Service Company
Why It Matters
For service businesses, site speed and clarity directly affect lead quality. This rebuild focused on reducing friction, improving trust, and making the next step obvious.
Related Resources
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