ROI Calculator: What a 2-Second Speed Improvement Is Actually Worth to Your Business
Speed improvements directly increase revenue. A 2-second improvement from 4.2s to 2.2s increases conversions by 38%. That's $19K monthly revenue for a typical business. Here's how to calculate your exact ROI.
Conversion increase
Typical improvement
Annual uplift avg
The Speed-to-Revenue Formula
Page speed impacts revenue through three channels:
More Conversions (Direct)
Users don't abandon waiting pages. Faster sites convert better.
Better Google Rankings (Organic Traffic)
Speed is a ranking factor. Better rankings = more organic clicks.
Lower Ads Costs (Google Ads/Facebook)
Quality Score improves, CPC drops, more impressions per budget.
Real ROI Examples by Business Type
Here's what a 2-second speed improvement is worth:
E-Commerce Store
Lead Generation (Contractors, Lawyers, etc.)
SaaS / Subscription Business
Calculate Your Own ROI
Use this formula to calculate your exact speed ROI:
Step 1: Estimate Conversion Rate Impact
Use this benchmark: Each 1 second of load time improvement = 7% conversion increase
Your conversion improvement: (Current load time - Target load time) × 7% = ____%
Step 2: Calculate Revenue Impact
Monthly revenue × conversion improvement = monthly revenue increase
Your monthly increase: $_____ × ___% = $______
Step 3: Calculate Annual ROI
Monthly increase × 12 - Speed optimization cost
Your annual ROI: $______ × 12 - $______ = $______
Typical speed optimization costs $2,000-$8,000 one-time. With the revenue impact above, you pay for it in 1-3 months.