The 10,000 Website Audit: Which Florida Industries Are Losing the Most Money to Slow Sites
We audited 10,000 Florida business websites across 15 industries. The results are shocking. Construction sites are costing themselves $180K yearly each. Legal firms $240K. Marine dealers $120K.
Websites audited
Industries analyzed
Combined annual loss
How We Conducted This Audit
Between October and December 2025, we collected performance data on 10,000 Florida-based businesses using Google Lighthouse, WebPageTest, and real-world user metrics from Google CrUX. We focused on actual business websites in revenue-generating categories.
Methodology:
- • Mobile load time measured from Atlanta data center (simulating typical visitor location)
- • 3G throttling applied (real-world mobile speeds)
- • Desktop speeds measured on fast connections
- • Core Web Vitals compliance tracked
- • Revenue impact calculated using industry-standard conversion rates
The Winners: Fastest Industries in Florida
Not all industries are equally slow. Some Florida businesses clearly understand that speed is competitive advantage:
Digital Agencies
1.9s avg80% pass Core Web Vitals • 94% earn A grade or higher
SaaS/Software Companies
2.1s avg77% pass Core Web Vitals • 89% earn A grade or higher
E-commerce
2.3s avg71% pass Core Web Vitals • 82% earn A grade or higher
The Losers: Slowest Industries in Florida
These industries are leaving serious money on the table:
Legal Services
5.1s avgOnly 18% pass Core Web Vitals • Average annual revenue loss: $240,000 per firm
Construction & Contractors
4.2s avg22% pass Core Web Vitals • Average annual revenue loss: $180,000 per firm
Medical/Dental Practices
4.8s avg21% pass Core Web Vitals • Average annual revenue loss: $95,000 per practice
Real Estate
3.8s avg31% pass Core Web Vitals • Average annual revenue loss: $72,000 per agency
Marine Dealers
4.6s avg24% pass Core Web Vitals • Average annual revenue loss: $120,000 per dealer
Why Is Your Industry Slow?
The slowest industries share three things in common:
Heavy Image Usage
Legal firms use uncompressed PDFs and property listings. Real estate pages have 30+ high-res photos per page.
WordPress + Bloat
Generic WordPress themes with 20+ unnecessary plugins. No optimization for conversion.
Third-Party Bloat
Chat widgets, review platforms, appointment schedulers. All loaded synchronously on page load.